Not All Dog Food is Created Equal – Part One

What’s in Your Dog Food

The brand of food you feed is the most important decision you can make as a pet parent. Because your dog eats the same food every day, it’s his primary source of nutrition. And a superior dog food can help to foster a solid nutritional foundation, which can help sustain your dog over a long and healthy life.
As a caring pet parent, it’s important that you see through marketing ploys designed to mislead you about the quality of ingredients and their intended dietary benefits.

Additionally, some competing brands use wheat and wheat glutens, corn and corn glutens, as well as artificial food colors and preservatives. We never have, and we never will. That’s part of our commitment to you and your dog to provide the safest and most innovative nutritional formulas for a better life.
Look at the whole formula, not just individual ingredients

While the top five ingredients of a given dog food provide the consumer with insight into the nutritional priorities of a pet food maker, they don’t tell the whole story. Every ingredient plays a critical part, which is why we provide a comparison based on seven different quantitative measures. Furthermore, the secret to superior pet food lies in the formula itself – not only in the ingredients but also in the proportions of those ingredients to one another.

The significance of the ratios cannot be understated

From the beginning, we have stressed the importance of synergism, or the interaction of ingredients, because the proper proportions help to maximize the nutritional impact of a formula. As with any recipe, if you use the wrong ratios, you will get very different results.

With quality ingredients working synergistically with one another, you can be certain that you’re providing the very best for your companion animal.

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